The firm advises on issues and concerns emerging out of exclusive dealership arrangements, supply and distribution agreements, sales promotion campaigns, licensing, retail pricing, joint buying,” dominant-firm‟ status and price discounts etc. The lawyers at ASG & Partners have assisted clients in drafting necessary documentation in matters regarding “monopolistic and restrictive trade practices‟ and “unfair trade practices‟ and has represented them before the Competition Commission of India and the Competition Appellate Tribunal.